interfarma 35 anos

To celebrate 35 years of progress in Brazilian healthcare, Interfarma brought an exhibition to the National Congress, and we designed and built the digital layer that ran alongside it. The site worked as a timeline of key milestones across three decades, accessible both online and on dedicated tablets distributed throughout the exhibition space, turning a physical visit into an interactive journey through Brazil's history of research and innovation.

Three decades of healthcare history is a lot of content to make feel engaging rather than encyclopedic, and the audience ranged from policymakers to the general public. The site also had to work across two very different contexts simultaneously: as a standalone online experience and as an on-site tool running on tablets in an active exhibition space.

We designed and built the full experience, from the timeline and embedded quiz to the Future Feed, a real-time submission wall where visitors could share their own message about the future of healthcare in Brazil via QR code. Each submission went through an internal moderation flow before going live on the site automatically, keeping the wall curated without requiring constant manual effort. The platform held up through the full run of the exhibition at the National Congress.