Chute Campeão

For the 2026 World Cup in the US, Unilever Brazil wanted to bring its employees together around the tournament with something more than a passive campaign. The result was Chute Campeão, a full internal betting platform where employees could place predictions on scores and key moments throughout the competition, with each correct guess building toward a final prize.
We handled the entire initiative from day one to the final whistle: brand identity, logo, creative direction, motion design with animated transitions and interactive states, UX, front and back end development, and email campaigns. Throughout the full tournament, we managed every round operationally, confirming results, selecting questions for upcoming matches, validating winners, and keeping the platform running without interruption.

The visual identity had to feel genuinely Brazilian without leaning on the obvious references, and the gameplay had to stay fresh across months of competition. Each round needed new questions carefully designed to keep things competitive and minimize ties, while the platform itself had to stay reliable and supported throughout the full tournament window.

Chute Campeão ran from March to July 2026, and 3,277 Unilever Brazil employees signed up. 2,955 of them stayed engaged through the final, a retention rate of over 90% across a tournament that lasted months. The platform held up through every round, every email blast, and every prize distribution without a single disruption.