dove innovation roadmap

We partnered with Dove US to position their website as the digital leader in the beauty space. The work began with a deep audit of more than 30 competitors, then narrowed a field of 30 potential tools down to three built specifically for Dove, before rolling everything out in full. UI and UX sharpened at every stage of the process.

Getting this right meant running two clocks at once, months of rigorous research on one side, and Dove US's need for visible progress well before the full plan was ready on the other. Quick wins had to ship alongside the deeper strategic work, not after it.

Across collection pages, quizzes, articles, and product pages, every metric moved in the right direction when comparing the first half of 2026 against the same period in 2025. Three tools are live today, chosen from a field of thirty and tested in the real world before ever reaching full deployment.