hermes project

Hermes started in 2021 as an email marketing partnership for Unilever brands across Latin America, and by 2023 became a fully dedicated squad built inside Unilever's own infrastructure. The team manages the complete email lifecycle for multiple brands, from audience segmentation and campaign strategy to automation and A/B testing, all running on Adobe Campaign Standard with a certified ACS operator on staff.

Running email campaigns for multiple brands on a shared platform means a governance failure in one brand can affect deliverability for everyone. Each brand runs on its own rhythm and audience structure, and keeping those independent without creating segmentation conflicts, broken unsubscribe flows, or sender reputation issues required building processes tight enough to prevent problems before they happened.

Hermes has sent over 1,000 campaigns, reaching 1.3 million users across Latin America, with a 1.81% average click through rate against Unilever's own global benchmark of 0.91%. Every single campaign has met 100% WCAG accessibility compliance.