just capital

Just Capital is an independent nonprofit and one of the leading platforms for measuring corporate performance in the US. When they launched Just Intelligence, their new analytics tool, they needed a brand and website that matched that ambition. We led the complete redesign: new logo, animations, brand guidelines, and a full UI/UX overhaul of the website.

Just Capital runs corporate rankings, publishes research reports, and was launching a brand new data product, all living on the same site. The brand needed to feel refreshed without losing what made it recognizable, and Just Intelligence needed to anchor the homepage without burying the work that built Just Capital's credibility. On top of that, every content improvement had to stay within AP writing style.

What launched on February 17, 2026 was a brand that finally matched Just Capital's ambition: a new logo with motion graphics, a complete brandbook, an animated award seal, and a restructured website that gave rankings, reports, and Just Intelligence each their own space. We delivered a complete design system covering every component, state, and breakpoint, giving their development team everything they needed to build a consistent, responsive experience across all devices.