Remixing fan nostalgia

FANLORE

We spotted Susan Boyle’s emerging Gen Z fandom, paired it with Cornetto nostalgia and created a Cornetto Max remix of the UK's iconic 1990s ‘Just One’ jingle.

FANFUEL

Mirroring the lore of music fandoms, we borrowed the playbook of a major album launch. Carefully styled ‘leaked’ images teased the collab, and fans did the speculating and sleuthing for us. Then came the reveal: Susan Boyle by gondola from Little Venice to a pop-up signing in Camden.

FAN & BRANDIMPACT

Fandom took over. 1M+ social engagements, 223K shared with their friends, 25M+ track views on TikTok and a comment from Katy Perry. Earned features in Vogue and organic discussion on This Morning, Loose Women and GMB. The result: Cornetto broke the internet and saw its highest search interest in five years.