FROM FAN TO FEATURED
Partnership | MCCANN XBC
FANLORE
One the most devoted fandoms in music, Little Monsters have waited years for Lady Gaga to return to her visionary dance pop roots. Little did they know what she – and Mastercard – had in store.
FANFUEL
Dance or die!! We turned a music video debut on GRAMMY’S night into the biggest fan casting call on social – bringing fans closer to Gaga than they ever dreamed. Behind the scenes. On the dancefloor. And most priceless of all, center stage with Mother Monster herself.
FAN & BRANDIMPACT
Over 1 billion views (not impressions) #1 branded TikTok hashtag of 2025 Doubled Mastercard social following
“Since the beginning of my career, I've seen my fans having conversation back at me, but we've never done something like this before.”
Lady Gaga
“Nothing's ever going to top that for the rest of my life.”
Little Monster
