ALL LOVE BLOOMS HERE
PARTNERSHIP | GOLIN NORTH AMERICA
FANLORE
He builds with me… He builds with me not… The adult LEGO community grows when building brings new experiences to fan passions. Valentine’s Day was the perfect time to reimagine cliché gifts with the colorful creativity of LEGO Botanicals.
FANFUEL
More than building a set, LEGO Botanicals build bonds. For our ongoing partnership with The LEGO Group, we planted LEGO Botanical Gardens across North America. Fans could pick their fave flowers through social storytelling and wilt-proof content on every channel.
FAN & BRANDIMPACT
Hours-long lines in very February weather
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