TED LASSO

BELIEVE. THIS IS WHERE IT ALL BEGAN.

FANLORE

Americans love football. But not the other football – the one the rest of humanity plays. Despite decades of effort, soccer was still a punchline here. NBC asked, how could we get American sports fans to tune in to soccer? (With an English league, mind you?)

FANFUEL

We launched the character that became an all-time global icon. Jason Sudeikis' aw-shucks coach helped American sports fans see the game through fresh Aviators. Start rooting for Ted, soon you’re cheering for the game.

FAN & BRANDIMPACT

More than a campaign. Ted Lasso became part of mainstream culture. Is he singlehandedly responsible for America’s long-overdue embrace of soccer? We’d never claim that. But we’ll see you at the World Cup.

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