NYC nostalgia, HOT FROM the oven
Partnership | Golin north america
FANLORE
Here, pizza is the food of the gods. Above all, the $1 slice. Every New Yorker has a special slice of memory from their favorite pizza joint. So, when the $1 slice disappeared, a piece of NYC died with it.
FANFUEL
Seamless was back, after its own disappearance. How could we reclaim our bona fides as THE New York food app? With the comeback of the iconic, beloved, bubbling-hot $1 slice at local pizza parlors in all 5 boroughs.
FAN & BRANDIMPACT
Almost doubled $1 slice orders Twenty percent increase in new diners Ten-point lift in “brand who knows New Yorkers better than other delivery brands”
“Because in a city where everything costs more, the return of something that once felt automatic—cheap, hot, enough—isn’t just a deal. It’s a moment of collective memory.”
Forbes
