AMERICAS SOCIAL MEDIA ACTIVATION TEAM

FANLORE

Most fandoms consume stories. LEGO® brand fans build stories. The LEGO Group is a shared language, a meditation practice, a product of pure imagination or connection to other fandoms. It’s a community of lifelong fans and first-time builders.

FANFUEL

We fuel LEGO brand fandom across owned social channels inclusive of ongoing strategy for content pillars, quick-turn conversational visuals, evergreen series, and creator and influencer partnerships.

FAN & BRANDIMPACT

With our Golin partners, we’ve created a custom full-service Americas Social Media Activation team, turning LEGO business and brand priorities into must-see visual storytelling for LEGO brand fans of all kinds.

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