Nutella

SPREADING THE ULTIMATE SIGN OF FANDOM

Nutellaa

FANLORE

Yes. A hazelnut spread can be part of your identity. Nutella superfans shout their fandom in their social media bios – perhaps the most sacred space in social and ultimate sign of fandom.

FANFUEL

World Nutella Day, a holiday created by fans, was the perfect time to rally the superfans and inspire others to declare their superfan status. If you love Nutella, tell the world in your bio. And you might get a sweet reward.

FAN & BRANDIMPACT

Doubled number of fans with Nutella in their bios Doubled Fan Engagement

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“I look forward to using this heavenly spread any chance I get. If there is ever a time to show how much I love this brand, it is definitely World Nutella Day.”

@Mac.Dunlap